Mason Lin is a graphic designer based in NYC.
Currently desigining with COLLINS. Previously at Pentagram &
The New Company.
Bubble tea munching is
his inherent obsession
of being Taiwanese.
Read more︎︎︎
Selected Projects:
1. T1S
An innovative tech-driven new identity
for non-profit future planning architecture research group.
2. Noguchi Museum
A type-driven identity behaves like
a sculpture for the first museum in the US
to be established by a living artist.
3. hi-jak
Unconventional and rebellious branding
for the industry disruptor wine-adjacent
water brand, hi-jak.
4. A24
An empathetic new identity that creates
a positive echo chamber for A24 cinephiles.
5. Gods in Taiwan
A Taiwanese vernacular publication showcasing diverse and exuberant
Taiwanese folk beliefs.
6. MAPS
An elastic identity for exhibition dedicated
to map distortion.
︎︎
T1S
Brand Identity | Generative Design |
Type Design | Motion Design | Website Design
2023
T1S is a non-profit future design research group. T1S gathers interdisciplinary experts and invents functional and imaginative forms to illustrate resilient solutions to wicked problems of the future.
The identity system strives to behave lively like a T1S biomorphic and technology-driven architecture.
View the full work︎︎︎
Brand Identity | Generative Design |
Type Design | Motion Design | Website Design
2023
T1S is a non-profit future design research group. T1S gathers interdisciplinary experts and invents functional and imaginative forms to illustrate resilient solutions to wicked problems of the future.
The identity system strives to behave lively like a T1S biomorphic and technology-driven architecture.
View the full work︎︎︎
Isamu Noguchi Foundation
and Garden Musuem Brand Identity | Motion Design |
Campaign Design
2022
Isamu Noguchi once said, "Sculpture existed only to give meaning to space." In Noguchi's work, there is a secret relationship between space, objects, and both perceptible and imperceptible movements.
The rebrand centers around the overarching idea of spatial relationships and movement.
The newly crafted wordmark behaves like a sculpture across multiple touchpoints by positioning the identity in a responsive manner, resulting in a flexible and poetic system.
View the full work︎︎︎
and Garden Musuem Brand Identity | Motion Design |
Campaign Design
2022
Isamu Noguchi once said, "Sculpture existed only to give meaning to space." In Noguchi's work, there is a secret relationship between space, objects, and both perceptible and imperceptible movements.
The rebrand centers around the overarching idea of spatial relationships and movement.
The newly crafted wordmark behaves like a sculpture across multiple touchpoints by positioning the identity in a responsive manner, resulting in a flexible and poetic system.
View the full work︎︎︎
hi-jak
Brand Identity | Type Design | Motion Graphic Art Direction | Website Design
2022
Hi-jak is the conceptual wine-adjacent aqua brand. Hi-jak is aspired to provide alternative to enjoy wine culture freely without restrictions such as age, knowledge of wine, and when and where to drink.
The customized wordmark reflects the quirkiness of brand spirits. Each bottle of wine-like water is named after four digits representing four major wine attributes-sweetness, acidity(sourness), tannins(bitterness), and body(richness).
View the full work︎︎︎
Brand Identity | Type Design | Motion Graphic Art Direction | Website Design
2022
Hi-jak is the conceptual wine-adjacent aqua brand. Hi-jak is aspired to provide alternative to enjoy wine culture freely without restrictions such as age, knowledge of wine, and when and where to drink.
The customized wordmark reflects the quirkiness of brand spirits. Each bottle of wine-like water is named after four digits representing four major wine attributes-sweetness, acidity(sourness), tannins(bitterness), and body(richness).
View the full work︎︎︎
A24
Brand Identity | Streaming Platform UI Campaign Design
2022
A24 is the positive echo chamber, an enclosed loop for cinephiles, that amplifies high-quality full-spectrum of relatable motion pictures.
The overarching design execution is rooted in the “echo chamber” idea.The typography bends flexibly to reflect the emotional ripple the A24 film lasts on its audience.
View the full work︎︎︎
Brand Identity | Streaming Platform UI Campaign Design
2022
A24 is the positive echo chamber, an enclosed loop for cinephiles, that amplifies high-quality full-spectrum of relatable motion pictures.
The overarching design execution is rooted in the “echo chamber” idea.The typography bends flexibly to reflect the emotional ripple the A24 film lasts on its audience.
View the full work︎︎︎
Gods in Taiwan
Zine Design | Art Direction
2021
Gods in Taiwan is a zine that explores Taiwanese values through the perspectives from Taiwanese Gods.
Deities in Taiwan each have their own jobs, duties, and responsibilities; therefore, they earn “money” like humans do. However, depending on the high and low of their rank, it varies how much they “get paid” and how fine
their temple is.
The overall aesthetics, including the color palette and typography, are inspired by vernacular Taiwanese visual language.
View the full work︎︎︎
Zine Design | Art Direction
2021
Gods in Taiwan is a zine that explores Taiwanese values through the perspectives from Taiwanese Gods.
Deities in Taiwan each have their own jobs, duties, and responsibilities; therefore, they earn “money” like humans do. However, depending on the high and low of their rank, it varies how much they “get paid” and how fine
their temple is.
The overall aesthetics, including the color palette and typography, are inspired by vernacular Taiwanese visual language.
View the full work︎︎︎
