Mason Lin is a graphic designer based in NYC.
Currently desigining with COLLINS. Previously at Pentagram &
The New Company.
Bubble tea munching is
his inherent obsession
of being Taiwanese.
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Selected Projects:
1. T1S
An innovative tech-driven new identity
for non-profit future planning architecture research group.
2. Noguchi Museum
A type-driven identity behaves like
a sculpture for the first museum in the US
to be established by a living artist.
3. hi-jak
Unconventional and rebellious branding
for the industry disruptor wine-adjacent
water brand, hi-jak.
4. A24
An empathetic new identity that creates
a positive echo chamber for A24 cinephiles.
5. Gods in Taiwan
A Taiwanese vernacular publication showcasing diverse and exuberant
Taiwanese folk beliefs.
6. MAPS
An elastic identity for exhibition dedicated
to map distortion.
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hi-jak
Unconventional and rebellious branding for the industry disruptor wine-adjacent water brand hi-jak.
Brand Identity | Type Design | Motion Graphic |
Art Direction | Website Design
2022
Instructor: Joseph Han
Hi-jak is the conceptual wine-adjacent aqua brand. Hi-jak is aspired to be the anti-hero that delivers a better option to enjoy wine culture freely without restrictions such as age, knowledge of wine, and when and where to drink.
The customized wordmark reflects the quirkiness of brand spirits.
Each bottle of wine-like water is named after four digits representing four major wine attributes-sweetness, acidity(sourness), tannins(bitterness), and body(richness). Four sets of customized numbers is designed to visually translate the taste of four wine characteristics.
