Mason Lin is a graphic designer based in NYC.
Currently desigining with COLLINS. Previously at Pentagram &
The New Company.
Bubble tea munching is
his inherent obsession
of being Taiwanese.
Read more︎︎︎
Selected Projects:
1. T1S
An innovative tech-driven new identity
for non-profit future planning architecture research group.
2. Noguchi Museum
A type-driven identity behaves like
a sculpture for the first museum in the US
to be established by a living artist.
3. hi-jak
Unconventional and rebellious branding
for the industry disruptor wine-adjacent
water brand, hi-jak.
4. A24
An empathetic new identity that creates
a positive echo chamber for A24 cinephiles.
5. Gods in Taiwan
A Taiwanese vernacular publication showcasing diverse and exuberant
Taiwanese folk beliefs.
6. MAPS
An elastic identity for exhibition dedicated
to map distortion.
︎︎
A24
An empathetic new identity that creates a positive
echo chamber for A24 cinephiles.
Brand Identity | Streaming Platform UI | Campaign Design
2022
Instructor: Joseph Han
A24 is a positive echo chamber, an enclosed loop for cinephiles that amplifies high-quality, full-spectrum, and relatable motion pictures.
The overarching design execution is rooted in the idea of an echo chamber. The typography bends flexibly to reflect the emotional ripple that A24 films leave on their audience.
