Mason Lin is a graphic designer based in NYC.
Currently desigining with COLLINS. Previously at Pentagram &
The New Company.
Bubble tea munching is
his inherent obsession
of being Taiwanese.
Read more︎︎︎
Selected Projects:
1. T1S
An innovative tech-driven new identity
for non-profit future planning architecture research group.
2. Noguchi Museum
A type-driven identity behaves like
a sculpture for the first museum in the US
to be established by a living artist.
3. hi-jak
Unconventional and rebellious branding
for the industry disruptor wine-adjacent
water brand, hi-jak.
4. A24
An empathetic new identity that creates
a positive echo chamber for A24 cinephiles.
5. Gods in Taiwan
A Taiwanese vernacular publication showcasing diverse and exuberant
Taiwanese folk beliefs.
6. MAPS
An elastic identity for exhibition dedicated
to map distortion.
︎︎
Gods in Taiwan
A Taiwanese vernacular publication showcasing
exuberant Taiwanese folk beliefs.
Zine Design | Art Direction
2021
Instructor: Natasha Jen
Gods in Taiwan is a zine that explores Taiwanese values through the perspectives from Taiwanese Gods.
Deities in Taiwan each have their own jobs, duties, and responsibilities; therefore, they earn “money” like humans do. However, depending on the high and low of their rank, it varies how much they “get paid” and how fine their temple is.
The overall aesthetics, including the color palette and typography, are inspired by vernacular Taiwanese visual language.
